Alexandria Digital Research Library

The effects of mood as a mediator of media multitasking on cognitive performance

Author:
Zamanzadeh, Nicole Neda
Degree Grantor:
University of California, Santa Barbara. Communication
Degree Supervisor:
Daniel Linz
Place of Publication:
[Santa Barbara, Calif.]
Publisher:
University of California, Santa Barbara
Creation Date:
2016
Issued Date:
2016
Topics:
Communication, Cognitive psychology, and Mass communication
Keywords:
Mood
Media Multitasking
Media Psychology
Cognitive Performance
Genres:
Dissertations, Academic and Online resources
Dissertation:
M.A.--University of California, Santa Barbara, 2016
Description:

The current study investigated the indirect effect of media multitasking on cognitive performance during subsequent single tasking, mediated through mood. A post-test between-subjects experiment was conducted to investigate the effects of two types of media multitasking, with nonsocial media tasks and with social media tasks, on mood (i.e., valence and arousal), attention filtering (i.e., ability to selectively pay attention to some information), and behavioral inhibition (i.e., ability to control behavior) as compared to single tasking. The results demonstrate that media multitasking with both nonsocial and social tasks decrease pleasant mood valence but increase arousal. Additionally, there is evidence that nonsocial media multitasking may improve behavioral inhibition (i.e., decrease impulsivity) by increasing arousal. The results highlight the potential variation in media multitasking's task demand depending on the combinations of tasks involved. Further research is necessary to explore the possible benefits of varying task demands for mood and cognitive performance.

Physical Description:
1 online resource (70 pages)
Format:
Text
Collection(s):
UCSB electronic theses and dissertations
ARK:
ark:/48907/f32n52d2
ISBN:
9781369339888
Catalog System Number:
990047190220203776
Rights:
Inc.icon only.dark In Copyright
Copyright Holder:
Nicole Zamanzadeh
File Description
Access: Public access
Zamanzadeh_ucsb_0035N_13119.pdf pdf (Portable Document Format)